Last week was a very interesting
week for me as I had the amazing chance to speak to Roxy Burger of OhOneOne. We
all know OhOneOne is an online store which caters to the needs of the fashion
forward woman whose “clothes don’t
whisper, they announce her entrance. She is bright, confident and knows what
she loves. She isn’t afraid to stand out and be different. That’s exactly what
she loves about herself”. And here is all you need to know about the
awesome OhOneOne.
“A lack in original, unique and inspiring clothes for the fashion forward
women” is what inspired TV Presenter and Producer, Roxy Burger, and
Stylist and Personal Shopper, Sarah Mitchell to start their fabulous Online
store OhOneOne. “We also felt like
eCommerce is the future of retail.” OhOnOne is about uniqueness and
definitely not about the ordinary “Why
should your clothes not shout out who you are in the world? We believe in
clothing that represents who you are as a person – it’s a way of communicating
who you are without having to speak.”
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| Spike Leather Bracelet R150 |
OhOneOne will be celebrating their first
birthday very soon as it was launched on the 23rd of October 2013, and because
they’re still young they spend a lot of their time on marketing their business
and constantly evolving their business model and strategy. Even when choosing
their models, they usually approach up and coming models to help them build
their careers and they also prefer to work with models who they admire in the
industry.
Although they’re an online store,
everything they stock is proudly OhOneOne as they work with their own
designs. Which is what makes them
unique; “We don’t know of any one online
store who offers unique, and limited, clothing. There may be a few smaller
boutique stores but we don’t believe they have an online presence.” However
if given the opportunity they would love to collaborate with a local designer
to create a one-of-a-kind range. They offer the best clothing at the most
affordable prices and because they mostly trade through the internet they still
do aim at giving customers the best service they can offer, especially since
they don’t meet their customers face-to-face, so it is important that the
customer still feels like they come first.
Most of their style inspiration
comes from Cara Delivigne; “We love Cara Delivigne
– she is the epitome of what we want to achieve with our style and perspective
on fashion.” Hence, they would definitely go through her closet and maybe
even her sister Poppy’s closet as well and “It
would be awesome to have a peek into Bonang’s closet too”. When it comes to
shopping, of course they usually shop at OhOneOne and even in their spare time
they’re surfing the net looking out for the latest fashion trends, “we love to
browse through the online pages of many awesome fashion websites. And we online
shop”
Our South African Fashion Industry
is interestingly growing and when I asked Roxy about her opinion on the industry
she said “I think we can sometimes be
quite timid about our style. And we should be bolder since we have an African
spirit within us.” She also believes that our street fashion is getting
there as we are more daring than the ordinary. And she advices anyone wanting to get into the
industry to, “be prepared to work
incredibly hard for what you want. Success isn’t overnight.”And with
OhOneOne ready to celebrate their 1st birthday we can only look
forward to more fabulous years from them, as when I asked them where they see
themselves in the next 5 years Roxy said, “Taking
over the eCommerce industry!”
4 more minutes with Roxy
1. How
did you come up with the name for your brand?
OhOneOne represents the Johannesburg dialling code as we are both from
the City of Gold.
2. What
would you say is the best part of working for OhOneOne?
The excitement of starting something from scratch and building our brand
one step at a time.
3. Which
piece of clothing item do you believe is a necessity and one cannot live
without?
A great pair of jeans and a great pair of comfy, black heels.
4. Spring
is around the corner, what tips do you have for spring?
Don’t be afraid to step outside of your comfort zone. Be bold!
You can always keep up with
OhOneOne by following them on twitter @_OhOneOne_ and you can of course check
out their website @ www.ohoneone.co.za. And be sure to not miss their sale!!!!!!
#ALL IMAGES WERE TAKEN FROM THEIR WEBSITE
www.ohoneone.co.za.
Happy Shopping Guys
XoXo
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