Today we know them to be one of our local street
culture fashion brands who aim to be one of the leading brands who influence
our street culture. The Uniconz are more than just a brand instead they are a
brand that challenges social norms; they communicate a lifestyle through their clothing,
by introducing people to new perspectives of looking at life and offer them an
experience. The amount of sales and units they push is not a big factor because
they make a limited number of pieces; therefore their impact on our street
culture hasn’t kicked in yet because the response has been so overwhelming.
They don’t regret any of the choices they’ve made
when creating The Uniconz as it is those very same decisions that have brought
them to where they are today. The Brand has helped them meet a lot of people in
the creative industry which has given them the opportunity to learn from them
and the people they have come across have inspired them to follow their dreams.
Each brand is different and unique therefore they don’t believe that there is any
competition as they are all part of one community; instead they can learn from
each other.
Their recent lookbook was inspired
by a lucid dream, the psychology of a dream where the viewer is aware that they
are dreaming and can consciously control the events within the dream. “One of
us experienced a lucid dream then we did research as to how we can adapt it to
our clothing and lookbook.” They work with ‘72 Photography’ for all their
visuals and they will continue to work with them as they really understand
their vision and challenge them conceptually.
Even though they make their own clothes, when it comes to their designs
they research what is happening worldwide then go the opposite direction with
male and females in mind. And besides shopping at RHTC Online they usually do
their shopping at Cotton On and TopMan.
As one of the pioneers of our
street culture they think South Africa is on the right track and can give our
international neighbours a run for their money. “Our only problem is that we
lack unity, we push each other down instead of uniting and showing the world
what South African street culture has to offer because let’s face it, strength
is in numbers.”
In the next couple of years they
see themselves “as a one of the leading street wear brands, revolutionizing
Manufacturing in South Africa, at fashion week and helping people reach their
dreams.”
The Uniconz 101
·
How did
you come up with the name for your Brand and which other names would you guys
have gone for if it had not been what you guys have chosen now?
We were in the corridors of Mondeor High
during break throwing a few names around then Unicorn stuck and was pushed a
step further into Unique Icons. All that was left to do was change the spelling
of the name so it can be unique to us. This is why we omitted the “R” and used
a “Z”. We don't remember other names that were thrown around because it was
just a freestyle brainstorm session.
·
If you
had to invade a celebrity’s closet, which celebrity would it be
(Internationally and locally)?
Yeezus!!!
·
Which
piece of clothing item do you believe is a necessity and one cannot live
without?
A leather jacket.
·
In your
spare time, when you guys aren’t working, what do you love doing?
Barry: I party
Sanza: I sleep
You can follow them on Twitter @The_Uniqueiconz
And check out there Tumblr page @ theuniconz.tumblr.com
Shout Out to my girl Sphiwo for taking amazing pictures on Friday , Catch up with her on twitter and Instagram @Sphi_woah
And check out her blog @ thecolourbetwixtu.tumblr.com
Look out for more pictures from the interview on my twitter page @Lebziebabe
And of course check out my blog to keep up with RHTC week.
Happy Shopping Guys
XoXo
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